Four Reason Why You REALLY Need Pinterest In Your Business Marketing
I know your probably thinking “Oh god, not another platform to put time into. I already do Facebook, Instagram, LinkedIn” etc. Stay with me I am going to explain four reasons why Pinterest is worth including too.
#1 It’s Evergreen
Pinterest is often misunderstood. Most people I speak with have heard of it and have looked at it for a personal project, but they don’t get how to use it as a business resource. It gets lumped in as another social media platform however it has some extremely useful differences, which is why you need it!
Pinterest describes itself as a visual search engine. It is a slower-paced, evergreen platform by its nature. Once created pins remain findable (unless you archive them or place them on a secret board.) This is great news because unlike social media your content will not get lost in ever-evolving timelines. Pinterest users don’t get bombarded with noise because they search out just the content they want to see.
This does mean you need well set up pins containing relevant keywords that your customers search for maximum benefit. If you can create regular Pins to broaden your reach, then, of course, this will make Pinterest a more effective marketing tool.
I love the fact that a few well-made pins can generate you, your desired results even years after the creation if you remember what I consider Pinterest golden rule number 1: Include a live link. Which brings me to reason two.
Evergreen content just like the fir
#2 Improved Website Traffic/SEO
Pinterest actively wants its visitors to click away from its site and follow the link found with that inspiring pin you just saw. This is the opposite of most social media platforms who want to keep you with them if possible. The enormous benefit of this to your business is you can use Pinterest to improve your website traffic. Remember each Pin needs a link that’s relevant, but many Pins can share the use the same link.
In turn, more web traffic is great for your SEO, people following pin links to your website shows those SEO fairies that your site is current and interesting to people now, not an abandoned page floating in cyberspace. What’s not to love about that! SEO is a complex concept so one platform providing a small, yet achievable action point is a great start on concurring the challenge.
#3 Pinterest is perfect for repurposing!
Content creation is an ongoing and time-consuming job. Repurposing is a great way to make the content you create, work for you in as many ways as possible with the least amount of effort. Think of pins as accessorising a piece of content with lots on complimentary little extras.
Accessories helped me form the bigger picture!
Like social media, Pinterest needs an image. If you have created a social media image in software like Canva, why not open a Pin template and resize the relevant parts to create a Pin. I explain more about making Canva quicker to use for the free account in a previous blog. Alternatively, if you pay for Canva it will resize visuals you create for different platform dimensions.
With re purposing in mind, it seems a good moment to point out that Pinterest loves Blogs and why I wholeheartedly agree with them. If you regularly blog for your business, then you can easily repurpose that one larger piece of content into smaller nuggets to be used as posts spread across your online presence. The great thing with Pinterest is because it is search-based not a timeline, you build a Pin slightly differently to a social media post so even if your audiences see your content in multiple places the Pins will always be slightly different. Although Pins often catch a different type of person, those who like direct searching rather than the timeline scroll.
Each image repurposed from a blog can be at least one Pin, more if you can find multiple wordings or titles to fit with the image. Again, this is where you can link your content together in a chain to strengthen your SEO. Blogging puts put regular new content onto your website, (1st SEO point). Which you repurpose into pins that attract people to read and click the link to your website (2nd SEO point) Then they read the information you directed them too and follow another link withing that piece to another piece of content. (boom 3rd SEO point.) You see Pinterest can help you make use of so much of the content you already have.
#4 Pins are great Calls To Action
It's not just blogs and images that make good pins, infographics are great too. Especially for service providers like myself.
Think about this, what phrases do you type into Google? Things like, “ How can I?” or “ Ways to fix….”. Well, these can be turned into infographics that link to a product you have that solves that problem. Its how you add value to your audience.
For example, this year we grew veg for the first time to keep us all occupied lockdown and we got overwhelmed with courgettes. I might search Pinterest for courgette recipes and see a pin 5 unusual ways to cook with courgettes. If when I followed the link associated with this Pin it was linked to a free download in return for an email address then again Boom, that person just gained a new email subscriber from a pin all for a download the creator had already prepared.
Courgette overload
Let's not forget Pinterest is evergreen so someone else can find that same pin with the same outcome next week, next month or in years to come with no extra effort from the creator.
So look at that new or old stand-alone guides or resources and consider how they too can become Pins and continue to work for you even if they are not the focus of your sales plan right now. Somewhere someone will still find it useful and as such begin that know, like and trust journey with you,
If you would like help to kick start or refresh your Pinterest boards I have an Online Brainstorming Session coming up on the 2nd October that would be just the place to get your creative inspiration flowing. Book your place today!